When a retail store has been in business since 1974, you know that they must be doing something right, and Laconia Pet Center is just such a store. Located at 1343 Union Avenue in Laconia,
has become a landmark in the Lakes Region of central New Hampshire. We serve Gilford, NH and the surrounding area. The store has been in the Varnum family since 1974, and at the same location for all but six of those years. Bethany Varnum Stockman and her brother Brett Varnum are the second generation to own and operate Laconia Pet Center. “We are a full-line pet store,” says Bethany, “and we carry a complete line of everything that is needed to take care of any kind of pet.”
Laconia Pet Center
Bethany and Brett literally grew up with the store. “Both, Brett and I worked in the store from the time we were eight years old,” says Bethany. “We started by cleaning fish tanks and the birds and small animals, and by the time we were in high school, we were working Friday nights, weekends, and vacations.” Brett adds that, “The pet business is 24/7 and constant work, but Bethany and I really love it and we can’t imagine doing anything else.”
When it started getting close to their retirements, Ted and Jennifer began handing the reins of the business over to the kids, and Bethany and Brett slowly took over the complete operation of Laconia Pet Center, while their parents spent more of their time in warmer climates. In January 2006, the second generation bought the business, and Bethany and Brett continue the tradition of their parents in providing excellent animals and products. “Being an independent pet store today can be very challenging,” says Bethany, “and we are members of NexPet, a large national organization of independent pet stores.”
Laconia Pet Center believes that they can compete very favorably with the big box stores and discount marketers, as their attention to detail, everyday involvement with the business, and the expertise and concern of the entire staff assure that every customer gets exactly what they and their pets need. Pretty soon, there probably will be a third generation of the Varnum family hanging out at the store and learning the pet business from the ground up.
- Excerpt from article in a leading trade magazine, written by David Lass.
The Laconia Pet Center Difference
We appreciate your business and value your patronage, and we hope that you will enjoy the wonderful world of pets with us.